Overfinch have been enhancing Range Rovers since the mid-1970s, remaining dedicated to the Land Rover marque throughout. While continually striving to sympathetically enhance the world’s best luxury SUVs, chairman Kevin Sloane knew that they needed their London showroom to reflect their serious, professional approach.
Overfinch took a big, bold step by going into a new showroom in the heart of St. John’s Wood, London – a true statement of intent.
“It was a new retail outlet for us, so we wanted to create a very specific look and feel. We had a good idea from the CI, and how we wanted it to be,” says Kevin.
“I tend to control the brand, so it’s all under my sign off. Our head of design, Tony Fox, wanted a contemporary look, and for the cars to be the focal point – so very clean and contemporary. We also wanted a modern twist on the furniture, with the use of the right materials in there.”
When it came to choosing a furniture supplier for the London project, Overfinch pretty much knew who they were going to use.
“We had used William Hands to fit out both my office and our boardroom in our northern HQ, about ten years earlier,” says Kevin. “And although we’ve moved premises since, I’m still looking at the boardroom furniture now!”
The William Hands furniture is of such good craftsmanship that those original boardroom and office pieces had lasted through not only a location move, but also a decade of use.
“So we knew from that experience with William Hands that they made quality furniture, and we like that they’re a British company with products assembled in the UK too. There’s also a personal service with the company.”
If you have a look through the associated images for this project, you’ll notice some very neat plinths which William Hands worked up to display Overfinch wheels.
“William Hands came up with a very good design, a classy plinth,” says Kevin. “They’re not overpowering, or taking the focus away from the wheel on display, but instead they complement it. Which, actually, the furniture does very well in the showroom, generally.”
Thanks to a close working relationship, Overfinch were very happy with the end result: “There’s a synergy between Overfinch and William Hands. They very much delivered with the London showroom, and we’re looking forward to working with them on future projects,” says Kevin.